If you're a winery owner, distributor, or collector in Santa Rosa, you know how fragile great wine can be. One wrong temperature swing and years of careful crafting can be lost. That's where we come in—1st Priority Logistics And Consolidation, your local, family-owned partner for safe, reliable wine transportation rooted in Wine Country pride.
Get Your Free Quote TodaySanta Rosa sits right in the heart of Sonoma County Wine Country, surrounded by legendary vineyards and boutique wineries. But getting those bottles from the cellar to distributors, restaurants, or direct-to-consumer buyers isn't as simple as loading a truck. Heat waves in summer, unexpected chills in winter, bumpy back roads—any of these can ruin a shipment.
We've been hauling wine here for years as locals who live here and know these roads intimately, and we've seen it all. That's why we built our business around one thing: making sure every bottle arrives exactly as it left the winery. No excuses, no surprises. We treat every shipment like family.

We're not some massive national carrier that treats your cases like just another pallet. We're local—based right here in Santa Rosa—and we know these roads, these wineries, and these challenges intimately, with the personal touch corporate haulers can't match.
We don't just pick up and drop off—we partner with you from start to finish.
It's that simple, but it's built on decades of combined experience. Learn about our family-owned roots here or our full services here.
Daily runs through Santa Rosa, Healdsburg, Sonoma, and connections to Napa and beyond.
We've shipped everything from everyday table wines to rare collectibles worth thousands per bottle.
Lonnie handles the driving and logistics; Katrina manages the details with care. Your shipment gets our full attention—because we live here and this is our legacy too.
Over 10,000 bottles shipped safely—and counting.
Let's Talk About Your Next Shipment