Elevate Your Shipments with Unmatched Precision and Care

As Santa Rosa's premier family-owned specialists, we deliver temperature-controlled luxury logistics across Wine Country—treating every shipment like our own legacy and ensuring every bottle arrives pristine.

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Our Premium Services

Wine Transportation

Wine Transportation

Protect your wine and alcohol with our state-of-the-art refrigerated fleets, guaranteeing flavor integrity from vineyard to destination. 99.9% on-time delivery because we treat every shipment like family.

Alcohol Logistics

Alcohol Logistics

Secure transport for spirits and beverages, with the same personal care and local Wine Country expertise we bring to every client.

Custom Solutions

Custom Solutions

Tailored services for unique needs, including harvest support, event logistics, and careful handling of glass and packaging.

Why Choose Us?

Family-Owned Reliability

Treating your shipments like our own legacy—with the warmth of family ownership and the professionalism Wine Country deserves.

Eco-Friendly Fleets

Sustainable transport for a greener wine country.

Certified Security

DOT-compliant and fully insured—peace of mind guaranteed.

Why Wineries and Distributors Ship With 1st Priority

  • Deep Wine Country Expertise: We know the back roads, harvest schedules, and temperature requirements for every major varietal. Your wine doesn't just ride — it arrives in the same condition it left the cellar.
  • Real-Time Temperature Monitoring: Every load is tracked. If conditions shift, we know immediately and act.
  • Local Accountability: When you call, you reach Lonnie, Katrina, or one of our drivers who live here. No call centers. No runaround.
  • 99.9% On-Time Record: We've shipped over 500,000 bottles without a single temperature-related claim. That number matters when your reputation is on the line.
  • Flexible & Responsive: Last-minute harvest pickup? Special event delivery? Glass or packaging transport? We adjust — because we understand the wine business, not just trucking.
  • Fully Insured & Compliant: DOT certified, comprehensively insured, and experienced with high-value and collectible wines.
DOT Compliant Fully Insured
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About Us

With over 60 years of combined expertise, our family-run operation—led by Lonnie, who handles the driving and logistics, and Katrina, who manages the details—treats your shipments like our own legacy, delivering the personalized service and warm care that corporate haulers can't match. Explore our premium services.

Family Team in Vineyard

Our Service Area

We cover Santa Rosa and surrounding areas in Sonoma County, including Napa Valley routes for seamless wine country logistics.

Frequently Asked Questions

Our fleets use advanced refrigeration with real-time monitoring. We've never had a temperature-related claim—it's preparation, not luck, backed by the personal attention we give every bottle from vineyard to destination.

Pricing is custom for every shipment. Give us a call and speak directly with Katrina for a real-time quote—we'll tailor it to your harvest or event needs.

Ready to Ship with 1st Priority?

Contact our family team today for a personalized quote rooted in Wine Country care.

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